Love them or hate them, Millennials are here to stay. Towards that end, plenty of companies have taken to trying to shamelessly pander to this up-and-coming demographic. The latest to get in on the act? The folks at Hasbro, who must’ve thought they were really on to something “hip” and “edgy” when they recently released Monopoly for Millennials, a spin-off of the tried and true classic board game that people have enjoyed for years.
The obvious effort here was to tap into the Millennial market, but it looks like it might have backfired in spectacular fashion. Instead of acquiring property and ripping off your friends and family members, Monopoly for Millennials is all about going through experiences, my brothers and sisters.
Players can buy things such as ‘Crashing on a Friend’s Couch’ or ‘Going to a Vegan Bistro.’ That sounds like a blast. You can even hit a weekend-long meditation retreat! Wooo!
According to the game’s description, ” Instead of collecting as much cash as possible, players are challenged to rack up the most Experiences to win. Travel around the gameboard discovering and visiting cool places to eat, shop, and relax.” And I wasn’t joking earlier: the player with the most debt gets to roll first. Hey, they know their audience, okay?
Unfortunately for Hasbro, young folks weren’t thrilled with the game.
I have a feeling this game might be mocked for years and will someday be in the Smithsonian. Have you played it yet?