Remember the “Dad Wagon?” It’s Making a Trendy Comeback

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Fashion/trendiness is whatever looks great today, will look ridiculous in 10 years, and become “vintage cool” in 20 years.

It’s a tale as old as time. Whether it’s clothes, music, or cars, it seems that what is old will always become new again given enough time.

Take the Buick Roadmaster Estate Wagon, for example. Popularly dubbed the “Dad Wagon,” it was the subject of a lot of ridicule when it first came out… and for many, many years after.

Well, these babies are back on the road – thanks largely to millennials who are quite obviously digging them in a major way.

Hagerty Insurance reported an almost 50% increase in quotes for the vintage Buicks from 2017 to 2018, meaning that the Roadmaster Estate Wagon was the most requested car by 14 percentage points.


The Roadmaster Estate Wagons were produced by Buick from 1991 until 1996, and they just scream 1990s style, don’t they? The Roadmaster Wagons are a whopping 18 feet long, can seat 8 people, and feature a sunroof, which we all need in our lives. But there’s another reason why these vehicles are appealing: under the hood is a 5.7-liter LT1 V8 engine that has 260 horsepower. That engine, by the way, is the same kind used in Corvettes, Camaros, and Firebird Trans-AMs.

The price tag is nice as well. The average listing price for a Roadmaster Wagon in the Kelley Blue Book is $2,990. Not bad, not bad at all.

Jonathan Klinger, a spokesperson for Hagerty, said, “It’s a fun way to stand out for not a whole lot of money. It’s like driving a couch down the road: Big comfy seats that lack any sort of real driver-oriented support, but they’re just cushy and comfortable. And with the V-8 engine, it’s got a little bit of sleeper status to it.”

What do you think? Are you going to run out and get your hands on one of these vintage beauties?